Present visual hierarchy clearly

Present visual hierarchy clearly

Use a combination of contrasts in weight, size, color, spacing, and alignment to create a visual hierarchy that guides the user to the most important elements.

sample of visual hierarchy

Good visual hierarchy guides users to the most important elements used in achieving their goals. These means visually communicating which items are important and which ones are not, and on which order to view them.

There are many ways to achieve this:

When these are used correctly, they can direct the user to scan the page easily and perform the desired action (e.g. subscribing to a newsletter) confidently.

Avoid trapping negative space in the composition